Double Honours For Destination Oxford Tuesday 3rd October 2006

Destination Oxford, Oxford & Oxfordshire’s official conference, meetings and incentives service, is celebrating a double success in the coveted Meetings Industry Marketing Awards (MIMA) and the tourism industry’s prestigious Tourism ExSEellence Awards.
The team at Destination Oxford was the winner of the 2006 MIMA Award for the Best Use of Budget. Awarding the trophy at a gala dinner at London’s Grosvenor Square Hotel, the panel of industry experts and leading buyers praised Managing Agent Julie Archer and her team for the effective and innovative approach to marketing which had earned such a successful return on a “realistic” marketing budget.

Three days later, the agency learned that its tailor-made venue finding service and conference and meetings support services had been won a further accolade in the 2006 Tourism ExSEllence Awards. The standard of the service provided by Destination Oxford was singled out for High Commendation, beating off competition from conference venues and other agencies throughout the whole of Southern and South East England.

Managing Agent Julie Archer, who worked with Oxford City Council to set up Destination Oxford in 2005, says that clients and partners will be delighted with the awards. “Destination Oxford boosts business for our partners’ venues around the county by pooling, and maximising, a small percentage of their marketing budgets”, said Julie. “Just like our conference clients, our partners like to know that their money is buying them the best. Our award for Tourism ExSEllence is a superb advertisement for Destination Oxford’s client services – and a great way of keeping us all on our toes!”